Web design needs to accomplish many tasks at once. It has to look nice. It must ensure that the website’s navigation is straightforward. It must capture an internet user’s attention for as long as workable. It must guide the visitor through the conversion funnel, silently persuading the user to perform whatever action intended.
Because online design can affect people’s behaviour, more designers are turning to colour psychology to assist them in constructing websites. They can use cultural references to imply trust, urgency, or mystery to the intended audience.
Understanding the psychology of colour is essential for optimising your website’s web design. Using the right colours can assist put your clients in the right state of mind to act. Colour can increase conversions by capturing clients’ attention and eliciting the emotions for sales.
Why should you care about colour?
You’d be ecstatic if someone handed you the keys to your dream car for free, wouldn’t you? Without a doubt! But what if the vehicle they painted in your least favourite colour? Or was each panel a completely different colour? Or what if the interior was a combination of lime green and construction yellow?
You might be a little less ecstatic, aren’t you? Colours have significance. They convey tone and emotional impact the same way as fonts do, making them an effective design tool.
Where Should You Use Colors in your web design?
The colours you use may not be immediately noticeable, but they certainly make a difference. It would help if you exercise extreme caution in the following areas:
- Background colours
- Primary web banners or hero visuals
- Buttons, particularly call-to-action buttons
How do Contrast and Brightness have significance in web design?
The brightness of your website is equally crucial to its success. Women prefer soft hues, whilst males prefer brighter colours.
Another vital colour component that influences the readability of a website is contrast. Nobody appreciates having to strain their eyes to read what is printed on your website. Content that overlaps with exceptionally bright or drab fonts is a no-no. Consider a black “Buy Now” button on a light black background. It would most likely go overlooked.
The colour palette of your website might affect its accessibility and usefulness. It’s just as awful as not having navigation tabs and dropdown menus if you choose imperceptible colours. Examine your website from the user’s point of view, and you’ll understand what we mean. Colour psychology suggests that the colours orange, yellow, red, and blue are the best bets.
Colours from the Perspective of an Internet Marketer
Based on colour psychology, we’ve prepared a list of colours and the emotions they evoke. When utilised correctly, these colours can go a long way toward giving your website the personality it needs.
Let’s begin with pink. Pink is a beautiful hue to use if your target market is primarily female. We know the colour of eliciting feelings of joy and passion. It is frequently associated with pink with youthful femininity. It’s light-hearted and reminds me of bubble gum and childhood. It is perfect for websites that harken back to a bygone era or cater to a predominantly female audience.
Blue represents trustworthiness and a calm demeanour. This hue would be ideal for any website dealing with online prescriptions, monetary transactions, or any other sector requiring dependability.
Nothing grabs people’s attention like red. I thought it to be the most effective hue for a call to action. When designing that “act now” button, red is the colour you use. Red is a vibrant and energising colour. We associate it with passion, power, and, sometimes, rage. It can show danger or warn, but it can also represent strength, resolve, and daring.
Warmer reds are robust and comforting–ideal for locations that want to evoke the durability of a brick wall. Brighter reds are suitable for younger websites that convey energy and a desire to leap before they look.
Green is the hue of nature, calm, and tranquillity. It can induce serenity, renewal, affluence, and optimism in users. Thus, sites that wish to convey wealth, expansion, and stability frequently employ them. Because they link lighter colours with spring and growth. They commonly use them on websites that bring relaxation, freshness, and honesty. Green should be the dominating background colour if your website is about a tremendous environmental cause or offering organic products.
Yellow represents a healthy mind free of anxieties and negative ideas in the marketing world. Someone ideally suited it for online stores that sell children’s clothing and toys. It also linked this colour to caution.
Someone frequently regarded yellow as the most energetic hue. People learn to identify yellow with the sun from an early age, becoming associated with warmth and happiness. As a result, bright yellow is ideal for sites aimed at youngsters, as it attracts their attention.
Orange can also represent refinement while also being eye-catching. Orange is a more balanced and subdued colour than red. It is perfect for designs that require movement and vitality since it is vibrant, pleasant, and inviting. Orange is a popular hue for websites that want to exhibit their creativity since it is unique. This hue works well as a background for technology companies or websites dealing with gadgets.
Brown is a neutral colour that promotes relaxation and serenity. This hue is ideal for websites about health and wellbeing. Creams are elegant making them an excellent backdrop colour for a website wishing to convey a feeling of heritage.
Tans are conservative and connote piety. They can be tedious, making them suitable for a site that doesn’t want to be too daring or crazy. Like a loaf of bread, dark Brown feels wholesome and dependable. It evokes feelings of warmth and comfort. I frequently used Brown on websites that wish to portray experience and trust.
On a website, colours can generate a particular mood if the colour of a website conveys the wrong impression. It might lead to significant bounce rates since the site suggests unprofessionalism. If the image is correct, it informs users that the site is trustworthy and understands its area. It’s no surprise that colour psychology will continue to be a big concern for web designers.
Use these colour scheme tools to assist you in designing colour schemes and palettes. Experiment with different colours to see how they look. Colour psychology can help you find the optimum hues for persuasion. Choosing the proper palette will undoubtedly aid in increasing your conversion rate.