A label is the heart of a product. It’s what your consumers look for when they’re shopping in a supermarket, and it’s what they’re buying when they choose your clothes. Your label is your seal of quality, your affirmation that everything it appears on bears the hallmarks of your brand’s personality and ethos. Label design is different depending on the product and brand to which it is applied. A food item, for instance, needs a highly visible label, which can differentiate it from similar foodstuffs on a packed shelf. While a clothing label can be discreet, something your consumer actively seeks out when buying your clothes. It’s our job to ensure that your labels fit your product and your corporate image – attracting your consumers and endorsing your products with that sense of authenticity.
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