Why enlisting a writer may be the best decision you make in the dawning days of 2021.
1) Bad writing will wreck your reputation.
Let’s be honest: Writing is a skill, and not everyone has it. If you’re not a natural-born writer, that’s totally okay! You obviously have plenty of other skills that have allowed you to launch a successful business.
But if you’re not a good writer, that’s something that’s important to acknowledge to yourself. See, if you do your own copywriting but it’s filled with circuitous grammar or sloppy mistakes, it could actually have a counterproductive effect.
2) Good writers will know how to connect.
It’s actually possible that you know your business or your industry a little too well.
This is a common issue among business owners, who get so excited talking about what they do that they load their language with jargon, technicalities, or sales-speak.
Sometimes, it takes an outsider to identify what really makes your company special, and to phrase it in a way that it connects with potential customers… not just explaining what you do, but what difference you can make in their lives.
3) Good writing is good SEO.
Which is more important: Writing content that appeals to human readers, or writing content that jibes with the Google search algorithms?
Trick question! Actually, by writing relevant and valuable content for your end user, you’ll be much better positioned to occupy prime search engine real estate.
The best writer will have the SEO knowledge it takes to draw the right kind of attention, from your target audience as well as from the search bots.
4) Hiring a writer will save you time.
Honest question: How long would it take you to write a really solid company blog post?
And what else could you do in that same amount of time?
One of the main reasons to outsource anything is to free yourself to focus on the essentials: Leading your team, strategizing for your business, or satisfying your customers.
Allow writers to take content creation off your hands.